Writing
On how venture firms present themselves.
Notes on portfolio, proof, and publishing — the small decisions that make a firm legible to the founders and LPs it wants to reach. This is also the content engine, working on our own site.
More writing
StrategyJun 2026 · 5 min read
The first five seconds
A founder decides whether to take your fund seriously in about five seconds — and almost none of it is about your returns. Here’s what wins those seconds.
PortfolioJun 2026 · 5 min read
Your portfolio is your best salesperson
Most funds display their portfolio as a wall of logos. The best funds turn the same portfolio into their most persuasive sales asset — proof of judgment, not a grid of names.